The PlayGroup inspires, provides and executes ideas, original thinking, creativity and development in business, people and the arts, enabling individuals and companies to fully realise every opportunity. Ideas, insight, innovation, inspiration & information We provide and execute ideas to help make you more successful. Our expertise is in creating ideas that communicate to consumers and businesses in the TechStyle sector. We publish The Ether. Our office is in London’s ether. We will remain at our core a small specialist company We develop our own ideas as well as providing them for clients 10% of our profits go to iKnow, a social enterprise business. The PlayGroup was founded by Chris Ward, Chris has previously founded two original, award winning agencies in London, Beatwax & FirstMovies.com: winning fastest growing PR agency in the UK, innovation in movie marketing award and PR campaign of the year, along the way. The companies created unique ideas in-order to stay one step ahead of the competition and provide clients with innovative work that led to them being market leaders. His ideas and work have been used by Stella Artois, Allied Domecq, Emap, BBC, Adidas, Friends Reunited, Barclays Bank, E4, The Labour Party, Nokia, Casio, Evian, Carlsberg, Rizla, Young Persons Railcard, Future Publishing, International Tennis Federation, London Film Festival and Sony PlayStation. He has worked with almost all UK movie distributors, record companies and computer gaming businesses such as UIP, EMI, Activision, Disney, Warner Bros, 20th Century Fox and Sony and over 500 of their properties such as Radiohead, Gorillaz, Franz Ferdinand, Trainspotting, Blair Witch Project, Shrek, The Incredibles, Resident Evil and Asteroids.