We do not have a central static office, preferring our team to utilise the latest communication devices to enable working at home and in the ether cafes of London.
This is because…
- Although offices are essential for many businesses they are not conducive to our business of creating ideas. We are allergic to the boredom of office-based working.
- We are inspired while we work by the millions of sensory experiences to be had in the cool and inspirational ether cafes of London that we use as meeting rooms.
- Technology enables this way of working to be the most efficient for our staff
- We work directly with our clients and do not create middle men structures between them and their goals
- We keep your and our costs to an effective minimum
How do you have an office that isn’t dull or boring or dates quickly? Answer: don’t have a static office. Static offices are sterile homes for original thinking and a tidy one is very much the sign of a brittle mind.
Your office should be in your head with the walls being the stuff that is all around you, moving art, life and business thinking forward every single day. The millions of sensory experiences you have from other people, the media, consumerism, entertainment, from the man made and the natural elements. Anything that floats daily around your six senses is where the first strain of everything new appears.
The ether is fast moving and anyone who has a role that involves consumers and ideas needs to be working in it to produce the best work. While we tap away or get creative in inspirational locations we are informed by reading, watching and listening to credible writers, consumers, our peers, professors, designers and journalists, who through our instant on-line and trade media are publishing work we can use, only hours after they have written it.
Practicalities
We utilise the office space of our various suppliers and one of the many private members clubs or quiet room cafes for company and client meetings.
All our team have distinctively defined roles and we prefer them to be working with their clients than be party to creating a ‘middle man’ third tier of structure. Each partner has a wireless laptop, home broadband and 3G, e-mail enabled mobile phone.
From experience we understand that clients can’t afford for excess costs in a job. They require from us the ‘best work at the best prices’, and that is what we endeavour to provide.
|
